Job Description

Location: Denver, CO (On-site)

Employment Type: Full-Time

About the Role

We are seeking a proactive and detail-oriented Digital Marketing Coordinator to join our team. This role is pivotal in managing our online presence, with a strong emphasis on website management, search engine optimization (SEO), and supporting various marketing initiatives. The ideal candidate will have hands-on experience with WordPress, a solid understanding of SEO best practices, and the ability to contribute to broader marketing strategies.

Key Responsibilities

• Website Management: Maintain and update the company website using WordPress, ensuring content is current, accurate, and optimized for user experience.
• SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
• Content Creation: Collaborate with the marketing team to develop engaging content for web pages, blogs, and other digital platforms.
• Analytics and Reporting: Monitor website performance using tools like Google Analytics and Google Search Console; provide regular reports with actionable insights.
• Email Marketing: Assist in the creation and distribution of email campaigns, newsletters, and other promotional materials.
• Social Media Support: Coordinate with the social media team to ensure consistent messaging across all platforms.
• Market Research: Conduct research on industry trends, competitor activities, and customer preferences to inform marketing strategies.
• Collaboration: Work closely with cross-functional teams to support marketing campaigns and initiatives.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 2+ years of experience in digital marketing, with a focus on website management and SEO.
• Technical Skills:
  
   
  • Proficiency in WordPress, including theme and plugin management.
  • Strong understanding of SEO principles and best practices.
  • Familiarity with Google Analytics, Google Search Console, and other SEO tools.
  • Basic knowledge of HTML/CSS is a plus.
    
     
• Soft Skills:
  
   
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and meet deadlines.
  • Attention to detail and a commitment to quality.

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