Job Description

Atria Books is seeking an enthusiastic and creative Marketing and Social Media Associate to work on an exciting list of blockbuster Adult fiction and non-fiction titles.  At Atria Books, we value diversity of voices and experiences and work hard to ensure we cultivate an open-minded environment geared towards the exchange of new ideas for maximizing the reach and sales for each of our authors and books. Atria publishes a range of bestselling, and award-winning fiction and nonfiction from authors including Colleen Hoover, Malala Yousafzai, Zakiya Dalila Harris, Janet Evanovich, Vince Flynn, Fredrik Backman, Lisa Jewell, Rebecca Serle, William Kent Krueger, Maggie Smith, Tamika Mallory, Patti Callahan Henry, Leah Litman, Sy Montgomery,  Keila Shaheen, Hannah Grace, and many more.

The Marketing and Social Media Associate will take the lead on programming some of the Atria Books social platforms, including the Atria Books Instagram and TikTok, and they will be responsible for planning and executing title marketing campaigns for a handful of titles per season. They will work closely with the Marketing Director and Marketing Managers. This is a collaborative and engaging team that will build new marketing initiatives and explore industry-leading strategies. We are looking for someone creative and proactive, who identifies new trends and figures out how to employ them to make our books come to life online.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage content calendar, content creation, scheduling, posting, and audience engagement on the Atria Books Instagram (191K+ followers) and TikTok (40K followers)
• Plan and execute multi-tier marketing campaigns, with an emphasis on digital and social strategy
• Optimize campaign outcomes via advertising plans, where appropriate, and communicate these plans with internal and external stakeholders
• Handle author and agent communication for each of the assigned titles
• Coordinate e-mail marketing strategy, content marketing, academic marketing, and video production with the Simon & Schuster corporate digital marketing group
• Work with the rest of the marketing team on social media ideas
• Advise authors on their online presence including websites, social media, newsletter, etc.
• Outreach to booksellers, librarians, influencers, and consumers
• Manage affiliate outreach and coordinate posts related to the TikTok Shop

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Interest in and enthusiasm for marketing and book publishing
• Experience in social media content creation and interest in ever-evolving social media trends
• Ability to work independently, prioritize effectively, and meet deadlines
• Strong organizational skills and excellent attention to detail
• Superb verbal and written communication skills, and confidence in presenting to internal and external stakeholders, including prospective authors and literary agents
• Proficiency in Excel, PowerPoint, social media platforms and scheduling software, as well as general computer skills
• Proficiency in Spanish is a plus

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