Job Description

Paid Social Media Planner [JRP-06014]

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

We are currently seeking to hire a Paid Social Media Planner. In this role, you will be responsible for developing and executing HPE’s end-to-end global paid social media strategy. You will plan strategy, (quarterly and annually), collaborate with third-party partners, partner with HPE’s in-house media team for activation, and you will continuously optimize the program to meet HPE campaign objectives. You will have a deep understanding of digital marketing, analytics, and performance metrics. The selected candidate will possess the knowledge and ability to execute a paid social strategy at scale for a leading technology company.

The annual salary range for this role is $89,400 – $206,500, which is dependent upon experience

RESPONSIBILITIES:

• Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across various platforms such as LinkedIn, Twitter (X), Facebook (Meta), Instagram, Threads, and Xing taking direction from the overall media strategy and plan developed in conjunction with our media strategy partner.
• Drive high engagement, conversion rates, and improve (Click Through Rate) CTR across paid social platforms commensurate with campaign tactics, goals, and objectives.
• Identify optimization opportunities within and across platforms, including continuous testing of ad copy and landing pages, content type and format, and performance.
• Analyze campaign performance data and ensure stakeholders understand reporting. Offer actionable insights and recommendations based on data analysis.
• Utilize advanced targeting techniques to reach and engage with key audience segments.
• Collaborate with internal teams, including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness. Contribute to the overall marketing strategy and support integrated marketing efforts.
• Stay informed about industry trends, emerging technologies, and best practices in paid media. Ensure compliance with privacy policies.
• Engage with key management and partners to align HPE’s global paid social strategy with campaigns.
• Oversee annual, quarterly, and on-demand campaign insights and reporting, ensuring that campaigns meet conversion objectives.
• Align all social paid activities across multiple budget streams and ensure financial alignment and viability.
• Assess the effectiveness of paid actions and provide input into the creative content development process.
• Govern and guide around paid requests from various marketing and field/GEO teams.

REQUIREMENTS:

• Bachelor’s Degree is preferred.
• 5+ years of hands-on digital marketing experience in paid media, specifically paid social media.
• Proven track record of successful paid social media campaigns with measurable results.
• Quantitative ability and an advanced understanding of digital media analytics, including setting up media analytics infrastructure to track KPIs.
• Understanding of past and current digital marketing and technology trends.
• Knowledge and passion for technology, digital marketing, and innovation.
• Goal-oriented and self-motivated individual with strong communication skills and focus.
• Drive to deliver and exceed performance goals.
• Proactive, collaborative, and results-driven work style.
• Experience with leading ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing.
• Demonstrate ability and willingness to learn new skills independently.
• Communicate directly with clients, partners, and senior management, both verbally and in writing.
• Possess a strong analytical background.
• Detail-oriented, highly organized, with a keen eye for accuracy and consistency.
• Work effectively in a collaborative team environment and independently.
• Desire to learn and add value.

HPE is an Equal Employment Opportunity/Veterans/Disabled/LGBT employer. We do not discriminate based on race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

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