Job Description

Job Title: Social Media Specialist

Department: Communications

Reports To: Communications Director

Status: Full-time, Exempt

Location: Hybrid/Remote (Regular presence at Byron Center office strongly preferred)

Salary Level: L

Last Updated: July 28, 2025

PURPOSE:

World Renew is committed to expanding its reach and deepening its impact through strategic and engaging social media efforts. The Social Media Specialist plays a key role in executing our digital strategy by enhancing our online presence, building meaningful connections with audiences and influencers, and supporting media outreach initiatives. This position is instrumental in creating compelling content, increasing brand awareness, and driving engagement across platforms. By strengthening digital engagement, the role directly contributes to advancing World Renew's mission to help more people overcome poverty and recover from disaster each year.

We do not discriminate based on disability, culture, ethnicity, or gender, and welcome and encourage people from diverse backgrounds to apply.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Develops, plans, and executes compelling social media campaigns across multiple platforms aligned with organizational strategy and voice.

2. Creates, curates, and schedules engaging digital content including graphics, photos, videos, and written copy.

3. Monitors social media channels, responds to engagement, and fosters community through active digital presence.

4. Analyzes social media metrics, develops reports, and provides data-informed recommendations to improve performance.

5. Researches and tracks social media trends, tools, and best practices to enhance effectiveness and relevance.

6. Supports media relations efforts by researching outlets, maintaining contact lists, and assisting with press content.

7. Collaborates with the broader marketing team to ensure integrated messaging and brand consistency.

8. May supervise interns, volunteers, or consultants on social media or digital engagement projects.

9. Perform other job-related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

1. Able to respect and support the mission, vision and values of World Renew.

2. Demonstrated commitment to Christ and be able to recognize this position as one that contributes to the work of His Kingdom

3. Demonstrated commitment to contribute to and promote a work environment that values diversity, inclusion and equity.

4. Committed to working towards gender equality, equity and justice in all aspects of our programming, plans, policies and organizational structure

5. Demonstrated ability to manage and engage audiences across Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok.

6. Skilled in using tools such as Canva, Adobe Suite, and short-form video platforms to create compelling, brand-aligned content.

7. Ability to edit visual content for social media using basic editing software or mobile tools.

8. Strong writing skills with a focus on crafting engaging, audience-specific messaging for digital platforms.

9. Experience using platforms such as Later, Buffer, Hootsuite, and Meta Business Suite to schedule content and analyze performance.

10. Excellent research skills with a strong eye for identifying relevant media opportunities and emerging trends.

11. A collaborative team player with excellent interpersonal and communication skills, able to work effectively across departments and cultures.

12. A strategic mindset with creative problem-solving capabilities and a passion for innovation in digital engagement.

SUPERVISORY RESPONSIBILITIES:

This position may supervise consultants, interns, or volunteers on a project basis.

EDUCATION & EXPERIENCE:

1. Professional Certificate in Marketing, Communications, Journalism, or a related field required.

2. Minimum of 2-5 years' experience in social media, communications, or marketing.

LANGUAGE SKILLS:

Fluency in English (written and spoken) is required.

WORK ENVIRONMENT, PHYSICAL & OTHER DEMANDS:

The work environment encountered, and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires:

1. Extensive computer work and concentrated reading, sitting for long periods of time.

2. Must have consistent access to internet connection

3. Occasional travel within North America (up to 10 days annually).

With World Renew's commitment to Core Humanitarian Standard and Safeguarding responsibilities, as part of the recruitment process, a successful candidate can expect to go through a thorough background check. 

World Renew is its own 501(c)(3) nonprofit organization and is governed by its U.S. and Canadian Boards of Directors. 

Please note that the tentative application deadline for this position will be EOD August 12, 2025 for External Applicants and Internal Applicants, depending on application volume We encourage all interested candidates to apply before this deadline as we move candidates through our hiring process on a continuous basis. 

 

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